The 5 Essential Emails You Should Send to Your Donors

  • The Donor Journey is the process donors follow from awareness to donating and finally becoming a recurring donor. It is divided into steps that help you understand where your donor is in their thinking as well as what stage you should be supporting with your communications.
  • By understanding this process, you can create the right email at the right moment and maximize your donations.
  • To help you get started, we’ve put together 5 email templates for each stage of the Donor Journey. Check them out!

Download the Templates

Learn to:

  • Inspire and Show Impact: Select the right message according to the decision process your donors go through.
  • Send Better Emails: Create emails following the best practices to engage your audience.
  • Maximize Conversions: Show the impact your organization makes and steward your donors.

Download the 5 Email Templates for the Donor Journey to get started!

Trusted by Thousands of Fundraisers
NCJWC logoUSA Rugby logoAvalanche Canada logoLost n Found Youth logoElizabeth Fry logo
Black Health Alliance logoHudson's Bay Foundation logoThe Dream Factory logoAutism Awareness Australia logo

A Complete Donor Management Software for Every Nonprofit

Fundraising Software

Take your fundraising to new heights with intuitive tools and features built with the unique needs of fundraisers in mind.

Email Marketing for Nonprofits

Engage donors effectively through engaging email communications with Keela's versatile email marketing tools designed for nonprofits.

Donor Management

Build meaningful relationships with donors using Keela's intuitive and comprehensive CRM for nonprofits.

Smart Donation Asks

Automatically generate a custom ask for each donor on your donation form by combining wealth data, demographics, and giving history.

pie chart icon

Nonprofit Dashboards

Monitor your nonprofit's progress and key metrics at a glance with Keela's intuitive dashboards.

Nonprofit Marketing Automation

Streamline your outreach efforts with automated workflows tailored for your audience.

Donation Forms

Create custom, branded, effective online donation forms to ensure maximum online revenue.

Nonprofit Project Management

Manage projects and keep your team organized with project management tools for nonprofits.

Nonprofit Payment Processing

Seamlessly manage secure and convenient online payments through multiple payment processor options.

Texting Services for Nonprofits

Engage donors, mobilize volunteers, and drive impact with Keela’s texting services for nonprofits.

Donor Pipeline Management

Track your stakeholders’ movements and access powerful tools for prospecting, cultivation, solicitation, and impact evaluation. 

Nonprofit Grant Management Software

Streamline grant applications and empower your organization to maximize funding opportunities.

Wealth Screening

Identify high-potential prospects and unlock hidden fundraising opportunities with wealth screening.

All Features

Explore all of Keela's fundraiser-focused tools designed to enhance your fundraising efforts and maximize your impact.

Here’s What Other Nonprofits Have Been Saying about Their Keela Experience

Are You Ready to Grow Faster and Raise More?