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Learn the foundation of fundraising, best practices, and become more strategic with Keela U's self-guided educational program. Enroll now! This course is free for existing Keela users.

The Syllabus

Keela U is a self-guided, educational program valued at $499. You will have lifetime access to the course offerings.

Chapter 1: Foundations of Fundraising

1.1:  The Donor Cycle
1.2:  Revenue Sources
1.3:  Words You Should Know
1.4:  Your Fundraising Team
1.5:  Case for Support
1.6:  Donor-Centered Communication

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Chapter 2: Identification

2.1:  Audience Profiles
2.2:  Prospects & Pipeline
2.3:  Volunteers
2.4:  Tags
2.5: Managing Partner Relationships

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Chapter 3: Acquisition

3.1:  Website
3.2:  
Email Acquisition
3.3:  
Eblast Welcome Series
3.4:  Events I
3.5:  
Engagement through Social Media

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Chapter 4: Cultivation

4.1:  Events II
4.2:  
E-Newsletters
4.3:  
E-blast Statistics
4.4:  
Cultivation Meetings
4.5:  
Tours
4.6:  
Events III

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Chapter 5: Solicitation I

5.1:  Offer Development & Impact Areas
5.2:  Donation Form Optimization
5.3:  Giving Tuesday
5.4:  Year-End Fundraising
5.5:  Second Gift Strategy

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Chapter 6: Solicitation II

6.1:  Integrated Fundraising Campaigns
6.2:  Monthly Giving I
6.3:  Monthly Giving II
6.4: Legacy Giving
6.5:  Reactivating Lapsed Donors

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Chapter 7: Stewardship

7.1: Donor-Centered Fundraising
7.2: Donor Retention
7.3:  Stewardship Matrix
7.4:  Gift Recognition
7.5:  Impact Reporting

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Chapter 8: Planning

8.1:  Setting Goals
8.2:  
Development Plan
8.3:  
Project Management
8.4:
Your Dashboard

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Chapter 9: Reporting

9.1: KPIs I
9.2:  KPIs II
9.3: KPIs III

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The Instructors

Revenue and Operations Executive

Community Engagement and Outreach

Nonprofit and Marketing Strategist

Customer Relations Expert

Sales and SAAS Professional

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