Giving Tuesday Resources for Nonprofits

Giving Tuesday 2024 • December 3, 2024
Giving Tuesday is the biggest day in nonprofit fundraising. To help you prepare for your next Giving Tuesday campaign, we've compiled this list of free campaign templates, tips, and resources.
Get the resources you need to run a successful Giving Tuesday campaign.

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What is a Giving Tuesday?

Giving Tuesday is a global movement that empowers donors, volunteers, and nonprofits to make more impact in their communities. It is an annual social fundraising campaign held on the first Tuesday after Black Friday.

In 2024, Giving Tuesday will be held on December 3rd.

In 2012, the movement began as a causeless day of giving, i.e., donors and volunteers participating in the campaign can contribute to any nonprofit. Since then, Giving Tuesday has expanded worldwide largely due to easy sharing on social media platforms using #GivingTuesday.

In 2023, Giving Tuesday raised $3.1 billion in the US alone, with much more donated worldwide. See more statistics from Giving Tuesday 2023 below:

Plan Your Giving Tuesday 2024 Campaign with these FREE Resources

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The Complete Giving Tuesday Toolkit

Get ready for your Giving Tuesday Campaign with this toolkit featuring planning checklists, multi-channel strategies, email and social media templates, donor engagement tactics, and analysis guides to boost your fundraising success.

Giving Tuesday Email Guide

Empower your nonprofit with our comprehensive Giving Tuesday Email Guide. This all-in-one resource provides winning examples and ready-to-use templates to elevate your email campaign and maximize your fundraising impact.

Giving Tuesday Campaign Brand Guide

How can you make your Giving Tuesday campaign stand out? By ensuring your campaign’s brand resonates with your donors and supporters. Use this brand guide to create unique design elements and ensure consistency across your campaign materials.

How Nonprofits Can Make the Most of Giving Tuesday

Watch this on-demand webinar to learn practical tips, marketing channels, and tools you can use to make this year’s Giving Tuesday campaign your best yet.

How Branding Can Maximize Your GivingTuesday Impact

Join Lidia Varesco Racoma as she walks you through the various digital marketing channels and how to create branding that resonates with donors.

Everything You Need to Know about Giving Tuesday

Giving Tuesday is happening on December 4th 2024. Get the full gist about the global movement and learn how your nonprofit can take advantage of the biggest day in nonprofit fundraising.

10 Innovative Giving Tuesday Campaign Ideas to Boost Donations

Giving Tuesday 2024 is coming and it's coming fast! Use these tips and ideas to guide your nonprofit's Giving Tuesday campaign planning.

Winning Giving Tuesday Email Strategies [+ Free Examples & Templates]

Learn essential Giving Tuesday email strategies to boost your nonprofit's fundraising. Discover key elements, timing tips, and common pitfalls to avoid for a successful campaign.

100 Easy Fundraising Ideas to Crush Your Donation Goals

Need Giving Tuesday campaign ideas? We’ve put together 100 fundraising ideas for nonprofits, so have a read-through and take your pick.

4 Quick Giving Tuesday Campaign Tips for Nonprofits

Leverage Social Media

Now’s the time to reassess and improve your nonprofit’s social media strategy. Be sure to use the hashtag #GivingTuesday when promoting your campaign online.

Share Your Nonprofit Impact Stories

Remind, or inform donors of the excellent work your nonprofit is doing and let them know how their Giving Tuesday contributions will make a difference in your community.

Re-Engage Lapsed Donors

Reach out to lapsed donors who haven’t given in the past year and use this opportunity to reaffirm the value and impact of their contributions.

Create a Donor Stewardship Plan

Donor retention is vital when it comes to running a successful fundraising campaign. Develop a donor stewardship plan so you can follow up with donors even after the campaign is over.

 

See How Nonprofits use Keela to Run Successful Giving Tuesday Campaigns

Join thousands of nonprofits using Keela to run successful Giving Tuesday campaigns this year.