Best Practices with Keela: Leveraging Wealth Screening with DonorSearch

Michael Bronson, Enterprise Partnership Manager at DonorSearch

Wealth Screening is a powerful prospect research tool that nonprofits can deploy to help determine a donor’s capacity to give. It helps to unveil how much wealth a potential donor has by compiling public data like real estate ownership, stock holdings, and any business or political affiliations, as well as any past information, like previous giving history. 

This information helps your organization focus on specific groups of donors rather than spending time cultivating every donor in your database. It allows you to be more targeted based on your specific fundraising expectations and set realistic goals for your nonprofit.

DonorSearch is a USA tool that allows its users to access a wealth of databases to learn more information about your Contacts. You can use this tool to identify your best prospective major gift donors, annual fund donors and planned gift donors based on philanthropy and wealth analytics.

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