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Email Marketing 101 for Nonprofits: Best Practices to Boost Donor Engagement
On Demand
Webinar with Bryna Dilman and Meredith Gray
On Demand
Webinar with Bryna Dilman and Meredith Gray
Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising. But, how can you get the most out of your email marketing campaigns?
Join Bryna Dilman (VP of Growth and Marketing at Keela) and Meredith Gray (Head of Marketing at Keela) as they dive into the wonderful world of email marketing for nonprofits. You’ll learn how to craft engaging subject lines and copy to boost your email open and conversion rates so that you can raise more money. They’ll also show you how you can send the right emails at the right time to the right donors using automated workflows. Finally, they’ll walk you through key email metrics so you can understand how to evaluate your email campaign performance.
Bryna Dilman, VP of Growth & Marketing
With almost 20 years of experience delivering innovative strategies and helping nonprofits deliver funding for their core mission, Bryna continues to pursue her passion for helping mission-focused organizations affect positive change. When not working, Bryna can be found spending time outdoors running, cycling, and hiking with her family.
Meredith Gray, Head of Marketing
Meredith has always had a passion for work that makes an impact. Having spent nearly a decade working in fundraising, she loves helping nonprofits build smart fundraising strategies. When not working, Meredith can be found trying out one of Toronto’s diverse restaurants, breaking a sweat in a spin class, or researching her next travel destination.
On Demand
Join Lidia Varesco Racoma as she walks you through how a nonprofit content calendar can provide structure and organization for your content marketing efforts. Learn how nonprofits can enhance brand awareness, create engagement, and foster trust through content marketing.
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