Respect Your Donors with Gender-Inclusive Data

Jude Shimer, CRM Manager at the Center for Popular Democracy

Using gender pronouns and salutations can make or break an interaction with any donor, but especially trans and nonbinary donors. Don’t narrow your prospects by assuming donors feel most respected by traditional gendered titles. Improve your relationships and grow your base by embracing gender-inclusive data practices.

Takeaways:

• Learn what constitutes gender data, when and when not to collect it, and how to use it responsibly when it’s needed.

Resources:

• Pronouns 101
• Designing Gender-Inclusive Fields
• Collecting Trans-Inclusive Data