Social Media Marketing 101 for Nonprofits

Lidia Varesco Racoma, Founder of Lidia Varesco Design

Learn how to implement social media marketing and best reach your donors.   

This is a collaborative session focused on the who, what and why of social media marketing for nonprofits. We will talk about who you are targeting, what you are sharing, and why it’s relevant to the audience (and channel).

Worksheets will be provided to create a simple Social Media Strategy and Social Media Mission Statement, as well resources and tools to streamline and simplify the process.

Full participation in Social Media Marketing 101 for Nonprofits is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.